Wyoming: Social Marketing Campaign

Wyoming now has http://www.getthei.com/, a social marketing campaign designed to provide reliable information on STD, HIV/AIDS, hepatitis and unintended pregnancies. The program is a collaboration of the Wyoming Department of Health, Wyoming Department of Education, and Wyoming Health Council.

Additional resources have been allocated in 2010-2011 to expand efforts from beyond the website to calls to action using Facebook, a local billboard campaign, and television. The call to action is to “Get Tested – Know Your Status.”